Bayou Butler Sauces
Bayou Butler Sauces is a three brother team hoping to share their favorite sauces and marinades with the world. Naming the sauces and creating the individual design systems went hand-in-hand.
The launch product, Rojizo, with its peppery spice and reddish hue, called for an angular logo treatment with very simple packaging and one goal: become your favorite marinade.
The website is a stylish yet simple approach to e-commerce. Tone-on-tone color, wavy sauce design, and playful language gives a feeling of something fresh and fun.